Downtown stores and restaurants will offer sales and specials throughout the day. The EID will distribute free Shop Small swag bags, courtesy of American Express, at Self.e Alley on the 300 block of Main Street starting at 9 AM. Quantities are limited. A snow machine will be located at Self.e Alley for photo opportunities and Santa will be at the fountain on the 300 block of Main Street listening to holiday wishes from 11:00 AM – 2:00 PM. Live music will also take place along Main Street throughout the day.
“Local shops are the fabric of our communities. Small businesses provide the uniqueness that make our community different from other cities; that promotes tourism and helps retain population and talent. On Small Business Saturday we invite you to Shop Downtown’s 30+ stores and dine in our 40+ restaurants,” said Josh Armstrong, president, EID. Shopping small supports real economic growth in our community through jobs, business ownership opportunities, tax base, and that an average two-thirds of every dollar ($0.67) spent at a small business in the U.S. stay in that local community.1 “Many of our Downtown “Shop Small. Dine Small.” businesses search out local products and ingredients, magnifying the economic impact of consumers choosing small businesses,” he added.

Visit or Downtown Evansville Indiana on social media for individual shop and restaurant sales and specials. Consumers can learn more about Small Business Saturday and how to get involved by visiting

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