What are the three things that make watching the Super Bowl so great?  Well, that easy.  It’s the game (obviously), the food, and of course the beer.  It does not get much better than that.  Well, if the beer was free it might.

Luckily, there is a chance that free beer could be a reality for you on Super Bowl Sunday.  Miller Lite wants to give you free beer just as long as you play their little game.  This involves on very, very long URL and taking a shot at Miller Lite’s newfound rival, Michelob Ultra.  Here’s what you have to do:

One, watch the Super Bowl on Sunday.  Two, pay close attention to when the Mic Ultra commercial airs.  Three, type in an 836-character URL into your web browser. Wait, what was that last part again?  Yes, Miller Lite wants you to type out an extremely long URL to win free beer.  The reason for it being so long is that fact that Miller Lite wants to make sure you know that just because Mic Ultra has one less calory than their beer it does not make it superior.  Apparently, typing out that very long URL will help you burn one calorie. So, ipso facto this makes Miller Lite better.

An interesting advertising method to say the least but I do think that it is pretty clever.  If you are one of the first 5,000 people to type out and insert the long URL you will get a whopping 8 dollars.  This just so happens to be enough money to buy a six-pack of Miller Lite.  If you are wondering where in the world you can get the URL don’t worry, I’ve got you covered.

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