Target Officials Want to Focus on Thanksgiving Before Christmas
Hmmmm. What a concept. Focus on Thanksgiving before Christmas. Many retailers jump over Thanksgiving and rush right into Christmas to get a jump on sales, except, Target now is thinking differently.
Based on feedback from its customers, Target will debut its holiday marketing campaign, "Together's the Joy" on November 1st. They'll keep Thanksgiving signs and displays at the front of the store to play up the Thanksgiving meal and entertaining for shoppers.
"They want us to pause, and be really intentional and recognize Thanksgiving," said Rick Gomez, Target's chief marketing officer. "What they don't want us to do is go right into Christmas. So, we are going to respect that."
Target is spending $7 billion over the next three years to remodel their older stores, open smaller ones in college towns and cities, and offer faster delivery for online orders.
The store wants to focus on convenience for their customers, too. On their website, a new service will be available to let customers click on a GiftNow button for products to send an e-gift. That lets the recipient know, and allows the person to change the color or size or choose something entirely different -- all before anything is shipped.
Well, I for one, am happy that Target has made this decision. I used to grumble when retailers would introduce Christmas even before Halloween arrived. And, of course, many retailers already have their Christmas "stuff" out.
Source: CBS News.