This Ft. Branch Business is Selling WHAT?

Businesses can get pretty creative, when it comes to their sign messages. 

This chiropractic office in Ft. Branch is getting a lot of attention from the message they have on their sign. Obviously, they are referring to 'Crackin' your back...At least I hope that's what it is LOL! This isn't hidden in town somewhere, either. It's right on HWY 41, near Toyota.