Richard Sherman and a Llama Star in Bizarre Commercial. Like, Really Bizarre.

Richard Sherman is a huge NFL star who's deflecting endorsement deals with the same ferocity he deflects passes.

Here's one opportunity that maybe he should've rejected.

The Seattle Seahawks star appears in this ad for Neff headwear, in which he hosts a cooking show with a llama (yeah, we don't know why a llama's involved, either).

The ad seems to want to be kitschy, but comes off odd more than anything else. Perhaps Sherman should read scripts with the same ferocity he reads opposing quarterbacks' eyes.