What is your favorite Skittles flavor? That is actually a trick question. What if I told you that ALL Skittles actually tasted the same?

Otto Greule Jr., Getty Images

Now, I know what you're thinking, and I thought the same thing. There's no way that they are the same flavor. Everyone has their favorite and least favorite flavor. For me, I love the grape and always give away all of the lemon ones. However, one neuropsychologist named Don Katz, has completely crushed everything we thought that we knew about Skittles.

According to Katz, we believe that they taste different because our brains associate their colors with certain tastes. For example, we associate yellow candy with a lemon flavor, so our brains tell us that those yellow Skilttles are lemon flavored.

 

Oh, but it gets worse! They like to further trick our minds with these so called "flavors" by giving Skittles different fragrances associated with that specific color, but they all taste exactly the same!

Everything we thought we knew about Skittles has been a complete lie!!! And it's not just Skittles, apparently Fruit Loops, gummy bears, and many other fruity candies all do the same thing to trick our minds!

So why do they make them look and smell like that certain flavor rather than making them ACTUALLY taste like it? According to Katz, " it is cheaper to make things smell and look different than it is to make them actually taste different.”

There you have it, Skittles all taste the same. So forget what your brain is telling you, and just eat the entire bag with your eyes closed. Maybe then, you will believe that they all taste alike.

(Source: BroBible)